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Poli Sci grad, Comms Strategist, great at remembering names and terrible at pronouncing them. I write on political psych, practical philosophy, and random stuff

This blog post is brought to you by my newsletter, The Tart of War. You can find the original post here! 3 Intro Books For Political Messaging

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Hey friend,

If you’re interested in learning more about political messaging, here are three books to start. I’m sharing these books because they laid the foundation for my understanding of this field, and I often apply the lessons in my own work.

Words That Work by Frank Luntz

The foundational book for Republican & conservative messaging, Words That Work is written by Republican Pollster Frank Luntz, who has worked with the Republican Party for decades. He’s was the figure…


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This blog post is brought to you by my newsletter, The Tart of War. You can find the original post here! A Beginner’s Guide To Civic Engagement

Hey friends,

As the lockdowns continue (atleast here in Ontario) I’ve been thinking about how involvement in our communities is so important. Not only to the community but to our own well-being too.

Community is important — we know that. But how does one person begin the journey of contributing to it? Every person you ask this question to will give you a different answer. There’s a lot of great options out there…


Photo by Danielle MacInnes on Unsplash

Like every unemployed millennial who has an interest in social media, I decided to make a playlist on YouTube of personal branding videos. Mainly for my professional interests (there’s a point where, as a “social media person” you need to have some understanding of the terms and concepts in your field), and also because I’m running out of things to watch.

(That 2nd part is a joke. I have Netflix.)

So I queued up probably 15+ videos, ranging from 11 minutes to 1 hour, from a wide array of people: entrepreneurs, content creators, influencers (that title still rubs me the…


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This is part of my recurring series on mental health. I’ve left a few links to some of my other blog posts at the end of this one. Check ’em out if you’d like. Until then, enjoy the read.

Workplace stress and burnout are becoming prevalent problems in businesses all across the globe. Whether you work in higher education, communications, financial management or the non-profit sector, chances are you’ve either experienced or known someone who has struggled with the stress that comes from work.

While this is a challenge for every business, the good news is that more and more…


In a year, Ontario will be heading into an election to decide the next government. This raises a plethora of questions: will the Progressive Conservatives hold onto power despite the rocky last four years? Will the NDP inch closer to what they need to form a government? Will the Green’s capture more seats and become a kingmaker in Queens Park?

And what of the Liberals, a party currently rebuilding from the ground up? How will they carve out a path back to power?

There are many questions about each party's path forward. And unfortunately for us (and them), politics is…


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This is part of my recurring series on productivity. I’ve left a few links to some of my other blog posts at the end of this one. Check ’em out if you’d like. Until then, enjoy the read.

Originally posted on Thrive Global.

December 2020 Update: some of these I no longer do. Not because they’re bad in any way, but because my priorities in life have changed, as well as how I address those priorities. I believe what I used to do will still be of service to you, so I’ll leave this article untouched. …


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Close to a year ago, I wrote a Medium post on how I use my Kindle to learn new subjects. I explained how I get new resources, and my process for highlighting, exporting, and organizing them into a set of notes I can reference. It seemed to be decent enough to get claps (Medium equivalent of likes, I guess) periodically, even to this day.

I realized that in the last year my process has changed quite a bit, so I wanted to update you on how I go about using my Kindle and how I use Notion to take notes.


Photo by Hermes Rivera on Unsplash

Originally written on July 1st, 2020.

I’m sure many of you already know the significance of today’s date. For over 150 years, today has marked the “birth” of Canada, the country I call home. Known for its stereotypical niceness, maple syrup, hockey, and Rockies.


Photo by Joseph Frank on Unsplash

Welcome back! This is the second half of my Digital Health strategies blog post. You can read part one here. Special thanks to The Startup For publishing it!

In part one I went over three introductory strategies for reducing your social media dependency & addiction (something we all can admit to struggling with). The goal was to give you practical ideas to start the journey of reducing your social media use. Part two goes into that even more, fleshing out some other strategies to get you farther from your apps and closer to what’s going on around you.

Let’s jump…


Originally published on my Substack newsletter: Tart of War

Today I want to go back in time a bit to the 1994 congressional elections in the United States.

The Republican Party was heading into a mid-term election in the hopes of regaining control of the House of Representatives: the party had been struggling for almost 50 years to establish a majority in the house.

Six weeks before the election, the party announced a shared agreement amongst the Republican minority as well as non-incumbent Republican candidates: titled “The Contract With America”, this checklist-of-sorts proposed 10 main policy proposals the Republican Party…

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